ElBet is a Serbian game & virtual-sports provider founded in 2002 and headquartered in Belgrade. Originally focused on retail virtual games, over time they expanded into online virtual sports, casino content, instant win and number games. Recently (2024) they obtained a Malta Gaming Authority (MGA) licence for B2B operations, boosting credibility in regulated markets. Their portfolio includes virtual football, horse & dog racing, classic casino games and number-draws. A flagship title in their line-up is Lucky Colours. They serve over 150 operators across three continents and collaborate with platform providers like EveryMatrix and aggregation services. ElBet combines virtual and casino content, supporting both fiat and cryptocurrency payments, aiming for wide geographic reach and flexible technology integration.
